Steven Hsu
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Google Tag Manager: Structure, Pros and Cons in Tracking
Google Tag Manager (GTM) is a revolutionary, powerful free code deployment tool that aids marketing professionals to better data tracking and reduced dependencies on many facets. You’ll find the pros and cons of GTM and its structure in this article helpful for your marketing journey.
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Periodic Table of SEO: Thoughts on the 2024 Elements Update
The Periodic Table of SEO Elements by Search Engine Land is something that everyone should know about, and this year’s update introduced some major overhaul and represented the current SEO practices, and my thoughts on the changes and the key to SEO.
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4 Types of Top-Level Domain and 3 URLs Naming Tips
The naming of a URL or domain is crucial for SEO rankings. It’s important to keep URLs short, avoid using pure numbers or numbers at the end, and refrain from using Chinese naming. The choice of top-level domains (TLDs) also plays a significant role in SEO.
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7 Key Social Media Metrics You Need to Track in 2024
Monitoring key social media metrics is vital for enhancing your strategy. Metrics like Reach, Impressions, Engagement, Amplification, Virality, Audience Growth, and Social Share of Voice offer crucial insights into content performance and engagement, guiding decisions to elevate your brand’s presence and meet marketing goals effectively.
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2024 Marketing Prediction: AI Data May Be the Key to Better Retargeting Approach
In the evolving digital marketing landscape, integrating AI data is revolutionizing customer engagement and traffic acquisition. By leveraging AI product tags and insights, companies can refine their SEO and advertising strategies for precise targeting, enhancing campaign effectiveness. In a cookie-less world, adopting AI-driven strategies is crucial for staying competitive.
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What are the differences between RWD and AWD
Websites must adapt to small screens, with Google prioritizing mobile-first design. RWD (Responsive Web Design) and AWD (Adaptive Web Design) are common approaches, each with benefits and considerations for optimal mobile compatibility and search engine ranking.
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How do search engines determine rankings?
Search engine rankings are determined by website structure, external links, and content. SEO optimization is crucial, and with the rise of mobile devices, strategies must be more humanized. Quality content and a clear website structure are essential for maintaining and improving rankings, while avoiding outdated practices like buying external links.
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Building a SEO Ranking Capable Website
If anyone ever says they know web development but doesn’t know SEO, I highly doubt it counts as knowing web development. SEO and SEO capable Website is the foundation of digital marketing.
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What’s the difference between 2FA and MFA?
2FA is MFA, but MFA is not 2FA. Understanding the difference between the two forms of authentication and the different categories of MFA will help improve account security and assist users in choosing the right type of authentication in the future.
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3 Scenarios and Key Considerations in Creating a Search Engine-Friendly Website
There are three scenarios of building a SEO friendly website and some key considerations before taking the action, this article outlines what needs to be thought of and what are the pre-requisites.
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Technical SEO: Understanding Crawling, Analyzing, and Indexing
The technical SEO aspects of “Crawling, Analyzing, and Indexing” always has a certain importance and should not be underestimated or ignored. This article gives a concise explaination of what they are using an anology and examples.
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Google’s 3 major tips for checking “technical SEO issues” to improve website search rankings
Here are three technical SEO tips: Check if Your Pages are Indexed, Check for Duplicate Contents, and Check Page Rendering.