7 Key Social Media Metrics to Track in 2024 cover image
Analytics

7 Key Social Media Metrics You Need to Track in 2024

Monitoring key social media metrics is vital for enhancing your strategy. Metrics like Reach, Impressions, Engagement, Amplification, Virality, Audience Growth, and Social Share of Voice offer crucial insights into content performance and engagement, guiding decisions to elevate your brand’s presence and meet marketing goals effectively.

Cover image demonstrating the difference of RWD and AWD
Websites

What are the differences between RWD and AWD

Websites must adapt to small screens, with Google prioritizing mobile-first design. RWD (Responsive Web Design) and AWD (Adaptive Web Design) are common approaches, each with benefits and considerations for optimal mobile compatibility and search engine ranking.

How do search engines determine rankings Cover Image
Websites

How do search engines determine rankings?

Search engine rankings are determined by website structure, external links, and content. SEO optimization is crucial, and with the rise of mobile devices, strategies must be more humanized. Quality content and a clear website structure are essential for maintaining and improving rankings, while avoiding outdated practices like buying external links.

What's the difference between 2FA and MFA cover image
Marketing

What’s the difference between 2FA and MFA?

2FA is MFA, but MFA is not 2FA. Understanding the difference between the two forms of authentication and the different categories of MFA will help improve account security and assist users in choosing the right type of authentication in the future.

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