content-marketing
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Gen Z Marketing: How to Capture Their Attentions?
Generation Z, born between 1997 and 2010, is shaping consumer trends with their digital upbringing and emphasis on individuality and social issues. With their significant global representation, companies are adapting marketing strategies to align with their values. This includes leveraging social media, influencer marketing, diversity, personalized experiences, and brand values to appeal to Generation Z’s…
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2024 Marketing Prediction: AI Data May Be the Key to Better Retargeting Approach
In the evolving digital marketing landscape, integrating AI data is revolutionizing customer engagement and traffic acquisition. By leveraging AI product tags and insights, companies can refine their SEO and advertising strategies for precise targeting, enhancing campaign effectiveness. In a cookie-less world, adopting AI-driven strategies is crucial for staying competitive.
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Some thoughts on the March 2024 Google Core Updates
Google has announced its first core update of 2024 and a new spam content policy, which are likely to be of great interest to everyone.
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What are SEO terms? A guide to explain the 4 aspects of SEO terms and concepts
This article will look into the four aspects of SEO: technical, content, searchable, and data, and the respective terms involved, to help everyone understand the terminology and establish correct concepts in the process.
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Decoding Marketing Terminologies: Sound like a Pro 101
Understanding these marketing words isn’t just about sounding impressive (yes it is); it helps marketers commucate faster (and look cooler) and are essentially some key indicators/tools in digital marketing.