Tag: Optimization
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What is Google Business Profile? 7 Major Tips for Businesses
Google Business Profile, previously Google My Business, helps companies create detailed business profiles on Google Search and Maps. Optimizing this profile boosts customer engagement, organic search results, and local SEO rankings. Steps include ensuring NAP consistency, filling in business categories, adding high-quality photos, using attributes, staying active with posts, and responding to reviews.
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Conversion Rate Optimization: Definitions and Key Concepts in CRO
Understanding the difference between “Conversion” and “Conversion Rate” is crucial for effective website marketing. “Conversion” refers to visitor actions aligned with website goals, marking their transition to valuable leads. “Conversion Rate” is the percentage of users completing a desired action. Conversion Rate Optimization (CRO) aims to increase this percentage through data-driven strategies and precise tracking.