Google Business Profile, previously Google My Business, helps companies create detailed business profiles on Google Search and Maps. Optimizing this profile boosts customer engagement, organic search results, and local SEO rankings. Steps include ensuring NAP consistency, filling in business categories, adding high-quality photos, using attributes, staying active with posts, and responding to reviews.
This article delves into how search engines work, focusing on search queries, ranking algorithms and trends, and search engine results pages (SERPs). It emphasizes the importance of aligning content with user intent, understanding Google’s algorithms, and maximizing visibility through diverse search result formats. The core focus remains user experience-centered.