social-media-marketing
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Gen Z Marketing: How to Capture Their Attentions?
Generation Z, born between 1997 and 2010, is shaping consumer trends with their digital upbringing and emphasis on individuality and social issues. With their significant global representation, companies are adapting marketing strategies to align with their values. This includes leveraging social media, influencer marketing, diversity, personalized experiences, and brand values to appeal to Generation Z’s…
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7 Key Social Media Metrics You Need to Track in 2024
Monitoring key social media metrics is vital for enhancing your strategy. Metrics like Reach, Impressions, Engagement, Amplification, Virality, Audience Growth, and Social Share of Voice offer crucial insights into content performance and engagement, guiding decisions to elevate your brand’s presence and meet marketing goals effectively.
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What are SEO terms? A guide to explain the 4 aspects of SEO terms and concepts
This article will look into the four aspects of SEO: technical, content, searchable, and data, and the respective terms involved, to help everyone understand the terminology and establish correct concepts in the process.
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Decoding Marketing Terminologies: Sound like a Pro 101
Understanding these marketing words isn’t just about sounding impressive (yes it is); it helps marketers commucate faster (and look cooler) and are essentially some key indicators/tools in digital marketing.