Marketing
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What is Customer Lifetime Value? Understanding the LTV Formula
Customer Lifetime Value (LTV) is essential for businesses to shape marketing tactics and allocate resources. By analyzing successful and failed examples, companies can utilize LTV for increased profitability. LTV calculations involve key metrics such as Average Purchase Frequency Rate, Customer Value, and Average Customer Lifespan. Choosing appropriate LTV formulas and enhancing customer satisfaction and loyalty…
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Gen Z Marketing: How to Capture Their Attentions?
Generation Z, born between 1997 and 2010, is shaping consumer trends with their digital upbringing and emphasis on individuality and social issues. With their significant global representation, companies are adapting marketing strategies to align with their values. This includes leveraging social media, influencer marketing, diversity, personalized experiences, and brand values to appeal to Generation Z’s…
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What’s the difference between 2FA and MFA?
2FA is MFA, but MFA is not 2FA. Understanding the difference between the two forms of authentication and the different categories of MFA will help improve account security and assist users in choosing the right type of authentication in the future.
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Decoding Marketing Terminologies: Sound like a Pro 101
Understanding these marketing words isn’t just about sounding impressive (yes it is); it helps marketers commucate faster (and look cooler) and are essentially some key indicators/tools in digital marketing.