Marketing

What is Customer Lifetime Value (LTV)
Marketing

What is Customer Lifetime Value? Understanding the LTV Formula

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Customer Lifetime Value (LTV) is essential for businesses to shape marketing tactics and allocate resources. By analyzing successful and failed examples, companies can utilize LTV for increased profitability. LTV calculations involve key metrics such as Average Purchase Frequency Rate, Customer Value, and Average Customer Lifespan. Choosing appropriate LTV formulas and enhancing customer satisfaction and loyalty are critical strategies for growth.

Gen Z Marketing and Their Characteristics Cover Image
Marketing

Gen Z Marketing: How to Capture Their Attentions?

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Generation Z, born between 1997 and 2010, is shaping consumer trends with their digital upbringing and emphasis on individuality and social issues. With their significant global representation, companies are adapting marketing strategies to align with their values. This includes leveraging social media, influencer marketing, diversity, personalized experiences, and brand values to appeal to Generation Z’s inclusive culture.

What's the difference between 2FA and MFA cover image
Marketing

What’s the difference between 2FA and MFA?

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2FA is MFA, but MFA is not 2FA. Understanding the difference between the two forms of authentication and the different categories of MFA will help improve account security and assist users in choosing the right type of authentication in the future.

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