Email Marketing Strategy & Best Practices | Steven Hsu | Steven Hsu
Email Marketing
Own the Inbox. Deliver Value That Converts
MarketingAutomationSystem
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Steven Hsu
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Email marketing remains one of the most reliable and controllable channels in digital marketing. Unlike social or paid media, you own the audience, the distribution, and the data. When done properly, it becomes a direct line to your users—driving engagement, retention, and revenue with high efficiency.
What Is Email Marketing?
Email marketing is the use of email to communicate with a defined audience—typically to promote products, share updates, nurture leads, or retain customers. It sits at the intersection of content, data, and automation.
At its core, it’s not about sending emails. It’s about sending the right message, to the right person, at the right time.
Why Email Still Works
Despite constant claims that email is “dead,” it consistently delivers:
High ROI – One of the most cost-effective channels
Ownership – No reliance on algorithms or third-party platforms
Direct communication – Personal, permission-based access
Scalability – Works for both small lists and large databases
The Advantage is Simple
You control the channel and the audience relationship.
Types of Email Marketing
1. Promotional Emails
Used for offers, campaigns, launches, or announcements.
